How a Realtor Helps Market Your Home

You’re ready  to sell your house. But what do you need most from your real estate agent? Well, the National Association of Realtors (NAR) asked that very question to recent sellers and found one of the top things they were looking for is help marketing their house to potential  buyers. Maybe  that’s what you need the most help with too.

You expect your real estate agent to write a great  description of your house for the listing and pair it with some high-quality photos. But that’s not all you’re going to get when you partner with a great agent.

They’ll do a lot more to make  sure  your house stands out. Here are some of the most common methods real estate agents use  to market  homes according to that same report from NAR (see graph below):

So, how can  you benefit  from your agent using these methods?

Listing  on the MLS – By listing your house on the MLS, it will get more visibility from other real estate agents and buyers. This could lead to more traffic, which could ultimately help you see an increase in offers and ultimately a better price.

Using a Yard Sign  – A yard sign catches the eye  of people driving or walking by. This method drums  up local interest since  people who live nearby might have  friends  or family looking to move  into the area. It also prominently  displays your agent’s contact information,  so interested buyers can  get in touch  easily.

Having an Open House – When your agent advertises and hosts your open  house,

buyers see others are interested in your house, too. This competition can  lead to stronger offers. An open  house is also easier for you since  you only need to leave once  for many  buyers to visit. Plus,  your agent may get useful feedback on what people like or don’t like, which can  help you make  improvements to attract  more buyers later, if needed.

Showcasing on Your Agent’s Website – Having your house visible on your agent’s

website allows for a professional presentation of your property.  Additionally, people visiting your agent’s website are more likely to be serious buyers who are ready  to make  a move.

Social Networking – Your real estate agent works hard to have  a wide-ranging social media  presence. Marketing your house this way allows them to reach a large audience. It also makes it easy for people to share your listing with friends  and loved ones who might be interested.

Providing Virtual Tours – Virtual tours are extremely convenient for buyers, especially those who are relocating from out of town. This method allows them to tour anytime,  day or night. It shows your agent is using the latest  technology to market your house.

There  are many  tools that can  be used to market  your house. As NerdWallet sums up:

“A good real estate agent will have a robust plan to promote your  listing in an effort  to find the right pool of buyers. Adding your home to databases of available  homes called multiple listing services (MLS), open  houses, 3D virtual tours, professional photography and broker tours for buyers’ agents (particularly for luxury homes) are all factors  that may go into a marketing plan.”

As a seller,  it’s smart  to work with a creative local real estate agent who can  maximize  them to make sure  you get as many  eyes on your house as possible.

Bottom Line

When it comes to marketing your house, working with a pro has  tons of benefits. Please reach out to us if you have  questions or want more information.